Tracking of sales, consolidating orders from marketers and forwarding them to publishers was baffling as it was all done discretely using different applications. The challenge was to create an application where vendors could record their sales, consolidate orders from multiple sources and submit them to the publishers. There was a need to create a telephony solution that would not only allow vendors to sell magazine subscriptions but also integrate CRM functions such as assist end-users in modifying their subscriptions to various magazines and resolving subscriber grievances, if any. Solutions for the following expectations were also a part of the challenge: